“Art Creation” is the lofty aspirations that all artistes pursue for their whole lives. For a best artwork, they are devoted all their energy to it. Similarly, “Engineering Construction” is the process that the designer and engineer finish a product or project from idea, development, research, design, production, enter into society and continuous innovation process, until it finally achieved plentiful fruits.
Artist achievement, come from childhood genius, diligence, hard work and lifetime of learning. Take painter or sculptor for example, who must be on painting sketch, paint and creation for a whole life without pause, and a calligrapher must make friends with paper and ink stone just as Wang Mian in Yuan Dynasty, who are so hard work on paintings that the flower in front of the house blur to light black.
Engineering Construction is a creation just as Art Creation, which needs the same attitude and spirit of perseverance to finish an engineering project.
The ultimate goal of all engineering constructions, as well as art creations is serving society and identified by society. For the social identification, we have to create excellent results and substantial achievement. Only in this way, can one get brand benefit. What’s more, as long as one makes effort with subjective efforts and creates quality products, one has had good brand awareness. It is contrary to the contemporary bad style such as do things by irregular ways or be anxious to achieve quick success and get instant benefits.
The brand founding is the product crystallization of science, technology and hard work. But now, foreign brands boom and domestic brands rare. The main reason is that domestic brands are lack of skilled all-round designer and advanced high level manufacture process capabilities. A skilled all-round designer who is prone to innovation and study hard assures the brand full of originality, and advanced high level manufacture process capabilities is essential to a high quality brand. A high quality manufacture process with high science and technology needs the joint efforts of all the excellent manufacturing process designers.
The classic and excellent designer and advanced manufacture process are the symbol of an excellent brand, and only in this way, will excellent Chinese classic brands boom.